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digital marketing

Is “Authentic” the new “All-Natural”?

POSTED ON April 18, 2016

Walk down any aisle at the grocery store and you’re likely to come across many packaged goods claiming to be “all-natural”. After taking the time to read the ingredients you will quickly come to realize that the term “all natural” is, in fact, meaningless.

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Got A Dollar? Innovative Vending Solutions

POSTED ON August 12, 2015

When you think vending machines, pop, snacks and water probably come to mind. But do you remember Coca-Cola’s brilliant huggable vending machines? This brand took a different view at this popular device and turned it into a tool to meet the company’s marketing needs. Check this out.

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How Incorporating Video Into Your Strategy = Win

POSTED ON August 6, 2015

Although it’s not physically possible (yet!) to be in two places at once, live video streaming apps like Meerkat and Periscope are making it pretty darn close. You can be sitting at home in your pyjama’s drinking coffee while watching the headliner of a

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How the Facebook Feed Really Works

POSTED ON July 21, 2015

Taylor Swift’s most recent break-up. Grumpy cat’s latest musings. Your brother’s best friend’s ex just got engaged. On average, Facebook users have 1,500 possible items that COULD go into their news feed. Depending on the number of friends a user has, or pages they

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The Brands We Love & The Names They Chose

POSTED ON July 21, 2015

Apple could easily be the world’s most popular and most recognized brand. Have you ever wondered why they chose it? Why not Pear? Or Pineapple? Or Dragon Fruit? Was it to represent a gift to mankind? It is said apples were give to us

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Being The Social Camels That We Are…

POSTED ON May 1, 2015

A couple of the Camels headed to Toronto for this year’s Community Management Conference on May 22. There was a tremendous amount of hype surrounding this year’s conference, and with good reason, as there were some impressive speakers lined up to share their creativ

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