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social media

Video Content Rules the Social Media Kingdom

POSTED ON August 20, 2019

Now, more than ever, a video content strategy is crucial for building brand awareness and growing social engagement.

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Posted in Camelvision

Is there such a thing as “bad press” in social media?

POSTED ON May 25, 2016

In April, Target Corporation – the second-largest discount retailer in the United States — took a stance  on a sensitive issue, announcing that it would allow its team members and customers to use the washroom facilities that best correspond to their gender identity. Target’s decision got

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Posted in News

Is “Authentic” the new “All-Natural”?

POSTED ON April 18, 2016

Walk down any aisle at the grocery store and you’re likely to come across many packaged goods claiming to be “all-natural”. After taking the time to read the ingredients you will quickly come to realize that the term “all natural” is, in fact, meaningless.

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Posted in News

Got A Dollar? Innovative Vending Solutions

POSTED ON August 12, 2015

When you think vending machines, pop, snacks and water probably come to mind. But do you remember Coca-Cola’s brilliant huggable vending machines? This brand took a different view at this popular device and turned it into a tool to meet the company’s marketing needs. Check this out.

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Posted in News

How Incorporating Video Into Your Strategy = Win

POSTED ON August 6, 2015

Although it’s not physically possible (yet!) to be in two places at once, live video streaming apps like Meerkat and Periscope are making it pretty darn close. You can be sitting at home in your pyjama’s drinking coffee while watching the headliner of a

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Posted in News

How the Facebook Feed Really Works

POSTED ON July 21, 2015

Taylor Swift’s most recent break-up. Grumpy cat’s latest musings. Your brother’s best friend’s ex just got engaged. On average, Facebook users have 1,500 possible items that COULD go into their news feed. Depending on the number of friends a user has, or pages they

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Posted in News