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News

Is the Canadian back in Molson?

POSTED ON July 29, 2013

While most of us were out and about on Canada Day long weekend celebrating being Canadian, Molson launched a new television spot. The spot shows a beer fridge branded Molson Canadian in various European cities.  As much as the locals try to open it,

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The Value of Video

POSTED ON April 14, 2013

If a picture is worth 1000 words, what is the value of a video? Video should play an important role in any content marketing strategy, but conceiving and producing quality video content is often perceived as cost prohibitive to small businesses. Here are thr

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Earth Hour – I Will if You Will!

POSTED ON March 29, 2013

No question, this seemingly endless winter has taken a toll. The mountains of snow, five inches of ice glued to car windshields, salt stains on new pants, and wet socks have all pushed us to our breaking point. But it could be worse. Imagin

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Free Speech vs Mean Speech

POSTED ON February 20, 2013

One morning last week on CBC Radio Metro Morning, Matt Galloway and Jesse Hirsh (tech columnist), reflected on the recent retirement of Canadian tennis pro, Rebecca Marino. The announcement came as a shock to fans but after an on-going battle with depression, Marino is throwing

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There’s a Group for That

POSTED ON January 29, 2013

I remarked to a co-worker recently that there seems to be an organization or association for anything and everything these days. And today I was listening to the CBC, I know, how cultured am I? Truth is, CFNY wasn’t playing anything I liked. But

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Simply put about Pinterest

POSTED ON May 20, 2012

This may be old news, but some clients are just now asking about it and what we think about Pinterest. As our business is advertising & PR we understand that photos are copyrighted and just because they are found on the Internet does not

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