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Building Your Pinterest Community

POSTED ON November 29, 2013

Here’s a little tip for you:  Embrace Pinterest. With 40 million monthly active users, this platform is quickly becoming an essential marketing part of the mix in your toolbox. With the new guided search feature fuelling the course for user discovery, small businesses should

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Going Viral

POSTED ON October 29, 2013

You know the deal. Someone, somewhere, thinks of something they think is worth putting into a GIF, video or an edited image. They share it with their friends via social media. Then those friends share it. Then the friends of the friends share it.

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Is Letterhead dead?

POSTED ON September 29, 2013

All the articles entitled “Is PR Dead?” can just move the heck over. I’ve got something a lot more trivial than that! So, we’re out of letterhead that we use for, ummmm, not much. We get a quote from our usual printer for 500

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Is the Canadian back in Molson?

POSTED ON July 29, 2013

While most of us were out and about on Canada Day long weekend celebrating being Canadian, Molson launched a new television spot. The spot shows a beer fridge branded Molson Canadian in various European cities.  As much as the locals try to open it,

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The Value of Video

POSTED ON April 14, 2013

If a picture is worth 1000 words, what is the value of a video? Video should play an important role in any content marketing strategy, but conceiving and producing quality video content is often perceived as cost prohibitive to small businesses. Here are thr

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Earth Hour – I Will if You Will!

POSTED ON March 29, 2013

No question, this seemingly endless winter has taken a toll. The mountains of snow, five inches of ice glued to car windshields, salt stains on new pants, and wet socks have all pushed us to our breaking point. But it could be worse. Imagin

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