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KBIS 2017 Throwback

POSTED ON March 24, 2017

    In January, our team traveled to Orlando Florida for the Kitchen and Bath Industry Show (KBIS). This was our team’s 5th year as part of the agency collaborative that works with the KBIS marketing team to bring the kitchen and bath event

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Back in the Day Series: “Serving” up great PR skills with Kristin

POSTED ON February 15, 2017

The summer before my second year of University, I got my first serving job. At the time, it was just a great way to make some extra cash to cushion my student way of life. But then student life turned into adult reality and

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Campaigns the Camels Love

POSTED ON February 3, 2017

With years of experience in our field, it’s safe to say we camels eat, sleep, and breath PR. When it comes to campaigns, we’ve seen the good, the bad and the just plain weird, but there are a select few that truly stand out. There ar

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How fluent are you in ‘Emoji’?

POSTED ON December 28, 2016

1,085. That’s officially how many recognized emojis there are in the world today. We’ll give you a minute to process that number, because we were surprised too. But, perhaps our shock was misplaced; after all, the popularity of emojis has been growing for nearly

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Back in the Day Series: From Call Centre to Call Success

POSTED ON December 6, 2016

When I started my career in public relations, I never would have expected that the part-time jobs I held throughout high school and university would be the source of the skills I rely on every day in my professional life. I started my first

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Stop Marketing to Millennials.

POSTED ON July 22, 2016

As a digital marketer, using “millennial” as a marketing target just doesn’t cut it for me. A diverse generation spanning 20 years is not an effective target that can be used as part of a marketing strategy. While there is no precise date rang

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