NKBA | KBIS 2023
Case Study - Social Media
Background
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Challenge
Devise KBIS social strategy to bring this integral industry show into the new era of two-way attendee and exhibitor communication that supports all things kitchen and bath, increase registration to the show and drive awareness.
Strategy
Staying ahead of social media trends and mapping growth objectives to new platforms and functionality. The need to focus on B2B content development to build impactful relationships. Leveraging media partnerships including print, broadcast, and online outlets. Take on an energetic approach to community management and organic growth with an engaging brand personality.
Results
Increased community sizes on average
Consistent organic engagement rates
Attendees in 2023 compared to 16,000 in 2013