The Future Agency: This blog post was NOT written by Flying Camel

This month, our VP of Digital Strategy, Kimberley Williamson, has been testing artificial intelligence use cases for agencies. From content writing to building new types of documentation, her quest to perfect marketing communications took some interesting turns and these are her key learnings:

Your prompts are the most important thing:

You can prompt the AI to “Write me a blog post about AI in marketing agencies” and get a decent article but it will probably be generic and not truly attention-grabbing. If you change your prompt to “Write a 300-word blog post on the top three surprising ways that AI is changing how Canadian marketing agencies serve their clients” you will get output that is more applicable to your audience and better in tune with your SEO objectives.

Be prepared to rewrite the output:

Nothing that ChatGPT (an AI-powered chatbot) has written is better than what we write as a team but where AI has been helpful is in reducing the “getting started” phase, the dreaded blank page. Creativity can flow more efficiently if we’re given something to work with and that’s what I consider ChatGPT output to be, raw material.

Fact-check everything:

The AI will pull in facts and concepts from across the web to create material but it’s up to the creator to assess the truth and value of the output. The risk is low if you’re writing about simple animal facts or asking for a novel summary but when we discuss political biases or sociocultural issues, the stakes are high and the consequences of sharing false information are serious.

Without further fanfare, here’s the (boring but informative) article that Kimberley did NOT write:

Artificial intelligence (AI) has revolutionized the way agencies work, and it has rapidly become an essential tool in the industry. With the development of AI technologies, agencies can now automate their workflow and streamline their processes, which has led to increased efficiency and effectiveness. In this blog post, we will explore the ways in which AI is changing how things work at Flying Camel.

  1. Enhanced Creativity

AI technologies can enhance creativity by analyzing customer data and providing insights that inspire new ideas and campaigns. For example, AI-powered tools can analyze social media data to identify emerging trends and popular topics, allowing us to create programs that resonate with our clients’ audiences

  1. Improved Decision Making

Advertising has always require a level of human intuition to determine how we can maximize results for our clients. AI tools help agencies like Flying Camel make better decisions by analysing vast amounts of data and identifying patterns that humans may not see. These tools can help agencies make data-driven decisions that lead to better outcomes. AI-powered predictive analytics tools can help agencies forecast trends, analyze customer behaviour, and anticipate potential issues allowing us to make better informed choices

  1. Boosted Efficiency

AI Technology can boost efficiency by streamlining workflows and automating time-consuming tasks. For example, AI-powered project management tools can help agencies like Flying Camel manage their projects by automatically assigning work, tracking progress and identifying potential bottlenecks. This helps us to complete projects faster and with greater accuracy.

In conclusion, artificial intelligence is transforming the marketing industry around the world and agencies like Flying Camel are leveraging this technology to provide better services to their clients. By automating repetitive tasks, enhancing the customer experience, improving decision-making, boosting efficiency, and enhancing creativity, Canadian marketing agencies are staying ahead of the curve and delivering exceptional results.


Posted Mar 23, 2023 Category: